ICYMI, last week, Dispatch stepped into the future of retail with top-tier brands (utilizing web3 technology) to sell their products at a 3-day Pop-Up Shop at SHOWFIELDS New York during NFT NYC —and everyone was talking about it.
Here’s the TLDR:
Why did we launch Dispatch Studio? Easy—Dispatch Studio is designed to bring to life to how blockchain, smart contracts, and other web3 tools are transforming the retail industry and creating a seamless customer experience. Our Showfields Pop-Up Shop was open daily from 12pm-7pm with unique products to purchase, free Dispatch goodies to grab, and all-day coffee from Joe Coffee Company that kept everyone refreshed and energized.

Dispatch’s Porter Geer led a workshop and demonstration on "The Key to On-Chain eCommerce" and how Dispatch works. Afterwards, gmTrivia live was hosted by our very own Will Thomas. The smartypants winners were gifted prizes including a Ledger, signed sports memorabilia, and a gorgeous bouquet from Flowers by Ford.
*Jumps to the evening*
Our launch party was at capacity all night! Drinks were provided by Molson Coors Beverage Company and IEX, gmgn supply co. On-Chain Chocolate was being devoured, and photography was captured by BFA, Kenneth Bachor, and IEX’s superhero, Marv Marcel—because if it wasn’t captured, did it really even happen?
*Next day*
SheFi Supernovas met up for a Dispatch Studio shopping session to support fellow SheFi Alumni that were selling at our shop, including Enso Collective’s Design Contest winners, Mavi Taylor and MirrorWerx .
IEX’s Ronan Ryan and John Ramsay hosted a live Boxes + Lines podcast with Ledger's Eugene Hu and Dispatch's Co-Founder and CEO, Byron Sorrells. The panel chatted through the latest trends, innovations, and technologies shaping e-commerce and web3.
Lacoste's Benjamin Blamoutier was in the house (a packed house*) for a live fireside chat and talked all things web3 retail with Dispatch's Arnaud Meunier.

Our Closing Reception, sponsored by Journee, kicked off with some incredible panels on topics including Innovation in Sales Technology, and Web3 Commerce in Art and Design. Thank you to the following panelists and moderators: Decrypt's Andrew Hayward, Ledger's Eugene Hu, Salesforce's Max Comparetto, Bronx Native's Amaurys Grullon, Galerie Daniel Templon's Mathieu Templon, ensō's Julienne Worring, and Dispatch's Anne T. Griffin.
We ended the week with a Web3 Marketers Happy Hour, thanks to Journee, Molson Coors Beverage Company, and Mo's General Pizza & Provisions. The weather and New York city views were immaculate.
Thank you to everyone that showed up and everyone that made Dispatch Studio happen! Follow us on Instagram, Twitter, and LinkedIn to see more.

What is Dispatch?
Dispatch is a distributed commerce solution leveraging web3 technology. Available on web2 and web3channels, content is distributed directly to wallets and embedded across the web. Dispatch connects to existing OMSs and CRMs to help brands sell physical and digital goods through their own portable storefronts. Learn more at dispatch.co.